FDA rule cost KHI #33 sponsor:

New government regulations for smokeless tobacco sponsorships couldn’t have come at a worse time for two NASCAR teams. Ron Hornaday Jr. must remove Longhorn snuff from his [Camping] World Trucks Series Chevrolet. The Food and Drug Administration will have new rules that will further restrict the way tobacco companies can market their products. As of June 22, cigarette and smokeless tobacco sponsorships can’t be included in any athletic, musical, social, cultural or team-related event. evin Harvick owns Hornaday’s truck. The team learned 18 months ago of the new regulations. But even with a head start, it hasn’t been able to find a replacement. “Yeah, at the end of June, obviously, Longhorn comes off the truck. We have known that for about a year now, so they have about half of them sold, and the truck will run every week regardless, but [we’re] still looking for sponsorship for about half of those races for the second half of the truck series season,” Harvick said.(Jacksonville.com)(5-27-2010)