RainEater decided to get involved in motorsports to build and expose their brand to millions of loyal race fans. They want to capitalize on the fun and excitement of the racing environment to generate awareness of their wiper blades and to ultimately drive traffic to their retail partners. RainEater feels that JTG Daugherty Racing and Bobby Labonte is the perfect fit for their first venture into the world of motorsports marketing (RainEater). No word how many or which races RainEater will be on the #47 Toyota in 2011.(12-4-2010)
