For the second time in the 2011 race season, Gander Mountain announced that the outdoor retailer will be the primary sponsor of Front Row Motorsports’ (FRM) Sprint Cup entry. The Gander Mountain #34 Ford Fusion will appear at Richmond International Raceway on Saturday, April 30, piloted by David Gilliland. Gander Mountain returns as a racing sponsor for the third season due to the number of NASCAR fans who also enjoy hunting, fishing and camping, according to Steve Uline, Gander Mountain’s executive vice president of marketing. “David Gilliland is an avid outdoorsman, as are many NASCAR fans,” he said. “An appearance in this race and a chance to promote Gander Mountain’s on-line firearms store on the #34 car fits perfectly with the number of avid hunters who will enjoy the action under the lights in Richmond.” Gilliland drove the Gander Mountain car for the first time in 2011 at Texas on April 9.
Gander Mountain, with 116 stores in 23 states, is the nation’s largest retail network of stores for hunting, fishing, camping, marine and outdoor lifestyle apparel, products and services. The company offers thousands of products in its on-line store and now includes free standard shipping every day. In addition, the on-line site now offers a firearms department with a broad selection of ammunition, rifles, handguns, shotguns and accessories.(Front Row Motorsports/Breaking Limits) see an image of the scheme on the #34 Team Schemes page.(4-20-2011)
