As part of its commitment to building a best-in-class Integrated Marketing Communications (IMC) team, NASCAR announced a number of key hires and changes in the areas of competition, stakeholder and content communications.
Sean Doherty joins NASCAR as its director, digital & content communications from partner Sprint. Doherty now will oversee the IMC content communications division, previously known as sport services, and play a key role in the development and operation of NASCAR’s new Fan and Media Engagement Center (FMEC). IMC’s current director of sport services, Stu Hothem, has accepted a position as director, content within the newly formed NASCAR Digital Media. Hothem will work with IMC during a transition period as NASCAR Digital Media prepares to launch a new NASCAR.com on January 1, 2013.
Tracey Judd has been named director, racing operations communications; she will remain within the competition unit of Integrated Marketing Communications overseen by Senior Director, Competition Communications Kerry Tharp.
IMC Senior Manager, Competition Communications Amanda Ellis, who has served as primary media liaison for the NASCAR Camping World Truck Series, will assume Judd’s previous role with the NASCAR Nationwide Series. Katey Hawbaker will join NASCAR in late July as manager, competition communications. Hawbaker will serve as the primary media liaison for the truck series, where she currently works for Red Horse Racing and previously at Kevin Harvick Inc.
Stephanie Ackerman joins NASCAR as manager, stakeholder communications from her previous position as associate manager, brand public relations and communications for H.J. Heinz.
Ashley Mitchell, a recent graduate of Washington University in St. Louis, joins NASCAR as coordinator, content communications.
John Farrell, who has worked for NASCAR in licensing and publishing for five years, shifts to IMC content communications.(NASCAR)(6-29-2012)
