Hillman Racing announced that Gallery Furniture will be the primary sponsor of the #40 Chevy driven by Landon Cassill this weekend at Texas Motor Speedway.Gallery Furniture – featuring solid wood, upholstery, and furniture made in America, superb customer care, and same-day delivery service in the Houston Metropolitan Area – will mark its first NASCAR Sprint Cup Series sponsorship with Cassill behind the wheel of the #40 Gallery Furniture Chevrolet in Sunday’s Duck Commander 500. Gallery Furniture owner Jim ‘Mattress Mack’ McIngvale, a prominent figure in the Houston community, created a marketing stir with his recent Super Bowl promotion, in which he offered customers who bought at least $6,000 worth of furniture the chance to receive a full refund if the Seattle Seahawks won. More than 1,000 customers scored free furniture valued at $7 million through the wildly successful promotion. Known for its ever-increasing selection of ‘Made in America’ furniture, Gallery Furniture is marking its first foray into NASCAR sponsorship with Hillman Racing as a marketing vehicle to reach the 75 million NASCAR fans as well as thousands of fans in The Metroplex attending the men’s NCAA Final Four basketball tournament.(Mike Hillman Racing), see an image of the scheme on the #40 Team Schemes page.(4-4-2014)
