Dr Pepper partners with BK Racing as the primary sponsor on the #23 Toyota of JJ Yeley for the 2015 NASCAR Sprint Cup Series season. The one of a kind soft drink, whose involvement with BK Racing started in 2011, will be back on board the #23 Toyota Camry as a primary sponsor for multiple races throughout the 2015 NASCAR season. Starting with their “hometown track,” Texas Motor Speedway in April, the brand’s iconic colors will be a little different this year. “We are thrilled to partner with BK Racing and continue our partnership for the fourth consecutive year,” explains Kelton Graham, vice president of sales for the Burger King account at Dr Pepper Snapple Group. “The NASCAR community and Dr Pepper have a strong connection through our loyal fan base. We are happy to partner with BK Racing and can’t wait to celebrate with them in Victory Lane in 2015.”
“I am excited to have Dr Pepper on board the #23 Toyota Camry this year,” commented driver JJ Yeley. “We have some really awesome things planned this year with Dr Pepper, and I think the fans will love the new look. I don’t want to give too much away, but make sure you stay tuned for the new paint scheme!” Dr Pepper associate branding will also appear on all BK Racing’s [#26, #83, #93] cars throughout the 2015 season. “Dr Pepper has been a trusted partner of ours for years, and we place a lot of value and significantly appreciate their loyalty,” said Ron Devine owner of BK Racing. “As we continue to augment our digital and creative capabilities we look forward to further integrating with the Dr Pepper brand.”(BK Racing)(2-21-2015)
