Guardians having gone gold, Microsoft’s marketing efforts for the blockbuster shooter are shifting into high gear-literally. Microsoft and 343 Industries have announced that two cars in next weekend’s Hollywood Casino 400 NASCAR event in Kansas City will be decked out with Master Chief and Spartan Locke paint jobs. #88-Dale Earnhardt Jr. will drive the Chief car, while #1-Jamie McMurray rides with Locke. The Hollywood Casino 400 race takes place on Sunday, October 18. The battle between Chief and Locke is at the heart of Halo 5’s galaxy-changing story. “We have many NASCAR fans at the studio-myself included-and we’re excited to see both cars compete at Kansas Speedway,” 343 boss Kiki Wolfkill said in a statement. This is the first event in NASCAR history that Halo has sponsored. But it’s not the first time video games have showed up on the race track, as Nintendo promoted Mario Kart with a custom car, while retailer GameStop regularly sponsors drivers.(GameSpot), see images of the schemes on the #1 Team Schemes page and #88 Team Schemes page.(10-8-2015)
