NASCAR Sprint Cup racing from New Hampshire scored a 2.0 overnight rating on NBCSN Sunday afternoon, down 13% from last year (2.3) and down 23% from 2014 on TNT (2.6). Overnights for the race have now dropped a full point in three years (from 3.0 in 2013).(Sports Media Watch), see race-by-race TV Ratings for 2016 and a comparison chart on the 2016 TV Ratings page.(7-19-2016)
UPDATE: For the second straight week, NASCAR ratings dropped on NBCSN. NASCAR Sprint Cup racing from New Hampshire scored a 2.1 and 3.3 million viewers on NBCSN Sunday afternoon, down 13% in ratings and 10% in viewership from last year (2.4, 3.7M) and down 22% and 23%, respectively, from 2014 on TNT (2.7, 4.3M). Keep in mind Dale Earnhardt Jr. missed Sunday’s race due to concussion symptoms. His absence may or may not have had an impact on the numbers. As was the case with Kentucky the previous week, poor numbers for NASCAR are still big numbers for NBCSN. Sunday’s race delivered the network’s largest audience since last year’s Martinsville Chase For the Cup race (3.4M), exceeding even Games 2 and 3 of the Stanley Cup Final.(Sports Media Watch)
