Stewart-Haas Racing has signed a six-figure value-in-kind deal with Nike to outfit the team starting next season, when SHR switches manufacturers from Chevy to Ford. SHR did not previously have a sole apparel manufacturer and instead had different brands worn by team members. However, because of the switch to Ford, SHR will have to get all new apparel since Chevy’s logo is on its current gear, and the team decided the time was right to go out and find one official partner. Nike will outfit the organization with various forms of apparel, and in return gets the exposure from the gear being worn publicly, plus signage on SHR’s pit practice facility and weight room.
Meanwhile, [SHR VP/Sales & Marketing Mike Verlander] said that as part of the switchover from Chevy to Ford, SHR will also slightly tweak its logo. The new logo is not ready to be released, but Verlander said it will be a small change. SHR currently has a light blue logo, so switching to a darker shade to align with Ford’s darker-blue logo is a possibility.(Sports Business Daily)
