As NASCAR’s Chase for the Sprint Cup playoffs head toward the championship race next month in Homestead, the sanctioning body is in a race of its own – to find a replacement for series title sponsor Sprint. The Sports Business Journal reported Monday that NASCAR chief operating officer Brent Dewar says the sanctioning body is talking with multiple companies, and that those talks are at ‘an advanced stage.’ ‘We know how to handle complexity and meet deadlines, and this is no different,’ Dewar told SBJ. Yet Dewar said there is no rush to fill the void. The 2017 season begins in early February. ‘It’s much more important we have the right partner than to meet a self-imposed deadline,’ Dewar told the paper.(Sporting News)
AND: Not having a new sponsor named yet has impacted at least one NASCAR partner, Lionel NASCAR Collectibles. Instead of having the new entitlement sponsor emblazoned on 2017 diecasts ready for the Daytona 500, the company will have a NASCAR logo instead, [SBJ’s Adam] Stern noted.(NBC Sports)
