NASCAR, in collaboration with the City of Winston-Salem and Winston-Salem State University, today announced that construction began this week on a new, state-of-the-art video board at Bowman Gray Stadium — delivering a major technology upgrade for fans, competitors, and community events at the historic venue.
The new Samsung LED display will significantly expand the stadium’s visual capabilities, replacing the previous 19’ x 19’ board with an enhanced 32’ x 19’ Video Board-10MM LED screen. Driven by a next-generation Motion Rocket LaunchPad 3 content management system — featuring built-in redundancy for uninterrupted performance — the board will provide high-definition clarity, improved brightness, and exceptional color accuracy. The upgrade ensures optimized visibility for both daytime and nighttime events, including NASCAR races, Winston-Salem State University football games, and a wide variety of community events.
“This new video board is another important step in elevating the fan experience at one of NASCAR’s most iconic and community-rooted venues,” said Joey Dennewitz, NASCAR Regional Managing Director. “The enhanced size, improved clarity, and powerful new content platform will give fans more live action, more data, and more ways to stay connected throughout the event. Combined with the recent SAFER Barrier installation and Musco’s Total Light Control system, we’re proud to continue our investment in Bowman Gray Stadium’s future as a world-class venue.”
The expanded display will also drive new opportunities for fan engagement and sponsor integration. With support for split-screen layouts, the board can simultaneously display live video, real-time scoring, leaderboards, stats, safety alerts, and sponsor content.
“Bowman Gray Stadium has been a gathering place for generations, and this upgrade represents our continued commitment to enhancing the experience for everyone who walks through the gates,” said Winston-Salem Mayor Allen Joines. “This new board will deliver exciting, interactive, and informative content for fans while helping keep Winston-Salem competitive in attracting top-tier events.”
Engineered for long-term outdoor durability, the video board is supported by a series of infrastructure upgrades — including enhanced fiber, power, and network preparations — ensuring the stadium is fully equipped for future technologies. The new CMS platform is expandable to IPTV, mobile, and emerging engagement systems, keeping the venue at the forefront of innovation.
“WSSU football has an incredible tradition at Bowman Gray Stadium, and our students, alumni, and supporters deserve the best gameday atmosphere we can provide,” said Winston-Salem State University Chancellor Bonita Brown. “This upgrade will bring sharper visuals, richer storytelling, and more impactful celebrations of our teams. We’re excited to see this investment elevate events across the entire community.”
Bowman Gray Stadium’s new display will make its dynamic debut during NASCAR’s 2026 Cook Out Clash Weekend, Jan. 31-Feb. 1. Action begins Saturday, Jan. 31, with the Cook Out Madhouse Classic, featuring two action-packed races featuring Bowman Gray Stadium’s modified and sportsman divisions. And then on Sunday, Feb. 1, the stars of the NASCAR Cup Series will take center stage in the Cook Out Clash.
Fans are encouraged to act now to secure their seats for both the Cook Out Clash and the Cook Out Madhouse Classic by visiting www.nascarclash.com.
— NASCAR —