Veterans Exploring Treatment Solutions (VETS), a nonprofit dedicated to ending the veteran suicide epidemic, has joined RSS Racing to serve as the primary partner for driver Kyle Sieg and the No. 28 Chevrolet in the NASCAR O’Reilly Auto Parts Series race on June 20 at Qualcomm Circuit in San Diego — the first NASCAR race ever held on an active U.S. military installation.
The program is made possible through the generous support of Black Rifle Coffee Company. The veteran-founded coffee company has stepped forward to put VETS on the No. 28 Chevrolet for an iconic race weekend hosted on Naval Base Coronado before an audience of service members, military families, and first responders.
VETS connects veterans suffering from PTSD, traumatic brain injury, and related conditions with access to innovative treatment options and a wrap-around support network to guide them through recovery and beyond.
“VETS was founded with one mission: to end the veteran suicide epidemic. Too many veterans come home carrying invisible wounds and feel like they’ve run out of options. We’re here to change that by expanding access to innovative treatment solutions and continuing to push this conversation into the national spotlight. To have the VETS mission represented on the No. 28 car, racing on Naval Base Coronado — where my military career began — is deeply personal. We want all veterans and their families to know there is hope, healing is possible, and no one should have to fight alone.” — Marcus Capone, Navy SEAL and Co-Founder of Veterans Exploring Treatment Solutions (VETS).
For Black Rifle Coffee Company, backing the program is a natural continuation of a mission the company has carried since its founding — supporting veterans, active-duty military, and first responders through advocacy, hiring, and partnerships that give back to the community it serves.
“At Black Rifle Coffee Company, supporting veterans has always been personal to who we are as a company and the community we serve. Too many veterans are still fighting battles long after military service ends, and organizations like VETS are helping lead the charge by pushing for research, advocacy, and new treatment options that give hope to those who feel out of options. We’re encouraged to see growing national attention around innovative therapies and mental health solutions for veterans. We’re proud to support organizations committed to fighting for the veteran community and helping end the epidemic of veteran suicide.” — Black Rifle Coffee Company— Dean Goble, Head of Mission & Impact, Black Rifle Coffee Company
The No. 28 VETS Chevrolet will serve as a 200-mph tribute to veterans and military families throughout race weekend, amplifying a message of support, peer connection, and healing.
Driver Kyle Sieg has spent his career climbing the NASCAR ranks, competing full time in the NASCAR O’Reilly Auto Parts Series. Displaying the VETS colors at Coronado makes this a different kind of race for the driver of the No. 28 Chevrolet.
“Racing on a Navy base, in front of the men and women who serve this country, is something I’ll never forget,” said Kyle Sieg. “But this weekend is bigger than the race. A lot of veterans come home carrying things you can’t see, and VETS helps them find a way through it. To have their name on my car means I’m racing for something that actually matters. I’m grateful to Black Rifle Coffee Company for making it happen, and I’m going to give it everything I’ve got.”
The San Diego event places the partnership on a fitting stage as NASCAR competes within one of the most recognized military communities in the nation, opening conversations around mental health resources and veteran wellness while reaching new audiences through motorsports.
Fans can learn more about Veterans Exploring Treatment Solutions at vetsolutions.org and Black Rifle Coffee Company at blackriflecoffee.com.
— RSS Racing —