March 22, 2002
- Ward and WD-40: Last week, Ward Burton announced he will serve on the Board of Directors for the WD-40 Fan Club. WD-40 recently launched its search for seven lucky WD-40 Fan Club members to join Burton and other celebrities on its Fan Club Board of Directors. Those fanatical enough to be selected will serve as a voice for Fan Club members across the globe, test new products, and share a forum with Burton and others via a quarterly “board meeting” via email. Last year, the WD-40 Fan Club was created as an outlet for die-hard WD-40 users. Now 41,000 members strong and still growing, the burgeoning Club is seeking leadership among its fan base. Once voted in, the new members will join well-known celebrities on the Board, including: Daytona 500-winning NASCAR driver Ward Burton; Linda Cobb, the self-appointed Queen of Clean (r); and Jim and Tim, the Duct Tape Guys. To nominate someone for a seat on the WD-40 Fan Club Board of Directors, visit http://fanclub.wd40.com (free to join) to download a nomination form. All nominations must be postmarked by April 6 and received by April 13. The 20 nominees selected as candidates will be posted on the Fan Club web site and will be charged with driving friends, family and “constituents” to the web site to cast a vote in their favor. Additional information about WD-40 Company may be obtained on the World Wide Web at www.wd40.com. Try WD-40 to: Remove dead insects from car grills and exterior; Lubricate sway bar arms/pads; Clean and polish bumpers; Keeps dirt and rubber off front of chassis; Remove melted rubber from vehicle chassis; Keep pit crew equipment lubricated; Lubricate lugnuts for quick removal and replacement; Lubricate heim joints on a shock or track bar; Clean surfaces before applying decal, or easily remove leftover adhesive – Lubricate shifter linkages on transmissions.(WD-40 PR)(3-22-2002)
- Earnhardt Jr in trouble: Dale Earnhardt Jr has been charged with a crime. The Lincoln County [NC] Sheriff’s department says earlier this year Earnhardt and four other people were stopped for four wheeling on private property. The investigating officer says the men were riding all-terrain vehicles. Earnhardt’s charged with trespassing. His trial date is scheduled for April 17.(GoCarolinas/WSOC-TV Eyewitness News)(3-22-2002)
- Darlington TV Ratings UPDATE: The overnight rating for the Winston Cup race on Fox from Darlington registered a 5.5. The small market bump for the final ratings on Thursday should bring it to 5.8 or 5.9, which would make it short of last year’s 6.1.(MotorsportsTV)(3-19-2002)
UPDATE: Sunday’s Carolina Dodge Dealers 400 earned a 5.8/14 9.6 million viewers) on Fox, topping the full-weekend average of CBS’ NCAA Tournament (+12% vs. 5.2/13) and the final round of Tiger Woods’ win on NBC’s Bay Hill Invitational (+12% vs. 5.2/11). The average audience for the Darlington race was larger than the same race last year (+1%, 9.6 million vs. 9.5). Fox’s NASCAR race from Darlington also beat its head-to-head NBA on NBC (Orlando vs. Philadelphia) competition (5.8/11 vs. 1.5/4). For the season-to-date, NASCAR on Fox is averaging a 6.1, 5 percent higher than last year’s record season average of 5.8.(ThatsRacin.com)(3-22-2002) - Riggs wins pole at Bristol: #10-Scott Riggs won his first BGN pole Friday, turning a track-record lap at 126.270mph for the Channellock 250 at Bristol. #21-Jeff Green was second fastest, while Riggs’ ppc Racing teammate and current series points leader, #57-Jason Keller, was third. #1-Jimmy Spencer and #59-Stacy Compton rounded out the top five. See ThatsRacin.com for a column: Riggs gets record, BGN pole
See BGN Racing, or MotorsportsOne or NASCAR.com for the linup/results.(3-22-2002)
- Kingsford re-ups with the #59: Kingsford Products Co. and ST Motorsports signed a three-year sponsorship agreement that will extend Kingsford’s involvement in the NASCAR Busch Grand National Series through 2005.. Kingsford Charcoal has sponsored ST Motorsports #59 Chevrolets, now driven by Stacy Compton, since 1998. Grant LaMontagne, Kingsford’s vice president of sales for special products, is quite happy with the marketing and business relationship with ST Motorsports. “When we got involved in racing, we clearly wanted to understand how we were going to get the return to justify the expenditure of that money,” LaMontagne stated, “In doing our post-race analysis, we can actually come up with a hard number and say, ‘This activity generated this many cases at this incremental case rate.’. One of the things we found out is that it’s been a tremendous pay out for us.” According to Rich Conti, president of Kingsford Products Co., the decision to sponsor a NASCAR Busch Series team came about as the result of the company’s need to expand its market share, especially in the Southeast.. A convincing presentation from ST Motorsports owner Tad Geschickter and a trip to the race track helped Conti make the decision to use racing as a marketing tool. Geschickter hopes his successful relationship with Kingsford will encourage other companies to get involved with Busch Series sponsorship.(ST Motorsports PR)(3-22-2002)
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