May 2, 2001
- Nemechek Racing Book for Kids: To be sure, NASCAR racing attracts all ages. The speeds and sounds can be unbelievably exciting for adults and chilcken alike. Enter, driver Joe Nemachek. A veteran of both the Winston Cup Series and Busch Grand National circuit, Nemechek is promoting a children’s book about NASCAR racing as seen through the eyes of his young son, John Hunter. “Racin’ Buddies,” which recently went into circulation, takes its readers on the road with Nemechek and John Hunter as they travel the racing circuit. “There are so many young race fans, we tbought this would be a fun thing to do for them,” said Nemecbek. “Peter Roe was an integral part of the book’s production. If it is well received, he and John Hunter will be back hard at wwk putting out the next racing adventure.” The thee characters who play the role of John Hunter’s Racin’ Buddies are Woohoo, Dangit’ and Otto Miway. Each character comes to life during the racing action and is appropriately named for the role they play. “Woohoo is the good guy whose name everyone shouts when they come in first”(Kermish Geylin PR), see the Joe Nemechek site to buy the book(5-2-2001)
- Sponsors TV Exposure Value Way Up: The mid-term exposure report card for the Fox portion of the NASCAR Winston Cup Series broadcast season is out and the results are stellar. Through the first eight events of the season, sponsors have combined for some $880,000,000 of comparable exposure value, up a whopping 114% over the same time period in 2000. According to research conducted by Joyce Julius and Associates’ Sponsors Report – which specializes in documenting exposure received by corporate entities during national television broadcasts – the 409 sponsors monitored during the Fox coverage thus far have filled the screen with their logos for more than 57.5 hours, while also being mentioned on some 2,500 occasions. Exposure value is calculated by comparing the amount of time each sponsor appears clear and in-focus, as well as all mentions of sponsors, to the cost of purchasing a commercial during the network’s broadcast. See the full story at the Joyce Julius and Associates site: Sponsors Exposure Value Way Up During Fox NASCAR Broadcasts(5-2-2001)
- Wind Tunnel: hearing that Ultra Motorsports has an intermediate #7 Ford at the wind tunnel at N.A.S.A.’s Langley Research Center located in Hampton, VA today(5-3-2001)
- Simpson to meet with France and Helton on Thursday UPDATE 4 no meeting: Bill Simpson, founder and chairman of the company that made the seat belts in Dale Earnhardt’s race car, said Tuesday that he will ask NASCAR’s top two officials to issue a statement that the seatbelts in Earnhardt’s car had nothing to do with Earnhardt’s Feb. 18 death in the final lap of the Daytona 500. Simpson told ESPN’s Kelly Neal that he would make the request in a meeting he has scheduled for Thursday morning with NASCAR chairman Bill France Jr. and NASCAR president Mike Helton in Daytona Beach(full story at ESPN)(5-1-2001)
UPDATE: Word on the street is that, in what appears to be a miscommunication, there will be no meeting Thursday morning between anyone at NASCAR and Bill Simpson of Simpson Racing Products. A spokesperson at Simpson’s office in Mooresville, NC, said she could not reach Simpson or his pilot but “NASCAR apparently had canceled the meeting.” A NASCAR spokesman said, “There never was a meeting — there is nothing on Bill, Jim or Mike’s calendars,” referring to NASCAR chairman of the board Bill France, NASCAR executive vice president/secretary Jim France or NASCAR president Mike Helton.(NASCAR.com Buzz)(5-2-2001) - New Team Announcement: Taylor Motorsports and driver Hal Goodson, Prevent Child Abuse Virginia Driver, team owner and Prevent Child Abuse Virginia representatives will be on hand Wednesday, May 2, 2001 at Richmond International Raceway to unveil the #05 “Blue Ribbon” car and discuss the partnership for the May 4th NASCAR Busch Series race at Richmond International Raceway. Hal Goodson and Taylor Motorsports Team Owner George Taylor, along with representatives fiom Prevent Child Abuse Virginia will answer media questions for the first time regarding this partnership and how it will impact the lives of children throughout the Commonwealth State. The team will also unveil the #05 “Blue Ribbon” Prevent Child Abuse Virginia car that will run in the May 4th NASCAR Busch Series event at Richmond International Raceway(Taylore Motorsports PR/Image500(4-27-2001)
UPDATE: The May 4th NASCAR Busch Series race at Richmond will mark the first of four events the team will enter during the 2001 season. Plans call for the team to enter BGN events at Bristol, Aug. 24; Richmond, Sept. 7; and Homestead-Miami, Nov. 10. Goodson and Taylor Motorsports plan to compete full-time in the NASCAR Busch Series in 2002.(Image500 PR), see an image of the car on my BGN Paint Scheme Gallery(5-2-2001) - #43 Assoc Sponsors: The Curb-Agajanian Motorsports current primary sponsor, Quality Farm Stores, has developed new retail business relationships with three vendor partners, Exide Batteries, Coleman Cable, and Great Neck Tools. Each vendor partner will be selling their merchandise in the over 350 Quality Farm retail stores, as well as, support the #43 race team and driver Jay Sauter. In addition to their corporate logos being placed on the rear quarter panel of the car beginning with the race in Richmond, Friday, May 4, retail promotional ties will be developed in-store to support and promote the sale of these products.(Sport Management PR)(5-2-2001)
- Pardus Sponsorship Oppurtunity: Now, you do not have to be the owner of a Fortune 500 Company to sponsor a NASCAR racecar. Dan Pardus, #32 Busch Grand National Driver is reaching out to the millions of E-Bay buyers and inviting them to bid on a single race sponsorship package. The race is the Car Quest 300 at the Lowes Motor Speedway in Charlotte on May 26. The auction includes a decal on the car’s total trunk deck area, considered a prime location for the TV viewing audience. The winning bidders will be honorary pit crew members on race day. They will receive sponsor credentials allowing access to the garage and pit area, plus two nights accommodations in Charlotte. For more info, see the Dan Pardus Site(5-2-2001)
- Hensley in the #72: Jimmy Hensley is driving for Randy MacDonald in the #72 Truck for the next two and possibly three CTS races. Leftbehind.comrenewed its sponsorship for the next thee races(Team PR)(5-2-2001)
- Carelli in the #52 but CORRECTION: TruckSeries.com is reporting that Rick Carelli, driver of the closed the #66 CTS team, will practice and qualify the #52 Chevy at Gateway this weekend. Ken Schrader owns (and sometimes runs) the truck – it does not say who will DRIVE the truck. But the Schrader Racing site lists Schrader as scheduled to drive the truck(5-2-2001)
- #46 Hires Crew Chief: The Morgan/Dollar Motorsports team announced the hiring of Danny Gill as the new crew chief for the #46 Chevrolet on Monday. Gill started the 2000 season as crew chief for Truck Series driver Joe Ruttman, helping lead the team to three consecutive poles and a win in only four starts. In July, Gill assumed the crew chief role for the #4 Winston Cup ride of Bobby Hamilton. Gill finished the last three events of the 2000 season with Andy Petree Racing and driver Joe Nemechek as crew chief of the #33 Winston Cup Series entry. The Morgan/Dollar team started the 2001 season with veteran crew chief Bill Ingle at the helm, but after only two races the team parted ways with Ingle. TKO(#41) Motorsports crew chief Todd Myers filled in for the team on an interim basis(Daytona Beach News Journal)(5-2-2001)
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