Visit NASCAR and Mack Trucks announce multi-year extension page

NASCAR and Mack Trucks announce multi-year extension

As the 2020 season rolls into view and the industry prepares to hit the open roads, NASCAR and Mack Trucks announced today a multi-year extension that continues its designation as the “Official Hauler of NASCAR...
Visit NASCAR talking to Verizon about returning to the sport page

NASCAR talking to Verizon about returning to the sport

NASCAR has been in advanced discussions with Verizon over a new partnership, which could include tracks getting 5G technology upgrades. The sanctioning body in recent years has been trying to get a major telecom company to step into the category void left by Sprint...
Visit NASCAR announces new premier sponsorship partners page

NASCAR announces new premier sponsorship partners

In a historic shift for the sport, beginning in 2020 NASCAR’s premier series will be known as the NASCAR Cup Series and ...
Visit Transcript: NASCAR’s Daryl Wolfe talks about NASCAR’s new sponsorship model page

Transcript: NASCAR’s Daryl Wolfe talks about NASCAR’s new sponsorship model

Daryl Wolfe, NASCAR's Chief Sales & Partnership Officer, met with the media Thursday morning to discuss the new sponsorship...
Visit New name and logo for Truck Series in 2020 page

New name and logo for Truck Series in 2020

The Series will now be called the NASCAR Gander RV & Outdoors Truck Series.  The announcement was many Tuesday on Twitter. https://twitter.com/NASCAR_Trucks/status/1196835533609218048...
Visit NASCAR, Dixie Vodka announce multi-year partnership page

NASCAR, Dixie Vodka announce multi-year partnership

DAYTONA BEACH, Fla. (Nov. 13, 2019) – NASCAR and Dixie Vodka announced today a multi-year official partnership, designating the American-made craft spirit brand as the “Official Vodka of NASCAR.” Central to the agreement, Dixie Vodka will sponsor the NASCAR Cup Series...
Visit NASCAR and HotelPlanner Ink Multi-Year Deal page

NASCAR and HotelPlanner Ink Multi-Year Deal

DAYTONA BEACH, Fla. (Nov. 4, 2019) – NASCAR announced today a multi-year partnership with HotelPlanner, designating the company as the “Official Online Booking Partner of NASCAR®.” HotelPlanner, the leading online seller of group hotel bookings and individual hotel...
Visit Mars, Incorporated and NASCAR announce multi-year renewal page

Mars, Incorporated and NASCAR announce multi-year renewal

DAYTONA BEACH, Fla. (Oct. 31, 2019) – NASCAR and Mars, Incorporated announced a multi-year extension, continuing the iconic candy manufacturer’s long-standing partnership and designation as the “Official Chocolate of NASCAR®”. The renewed agreement ensures Mars’ various...
Visit NASCAR still working on new sponsorship model page

NASCAR still working on new sponsorship model

This season is the final year of Monster Energy's entitlement sponsorship of the Cup Series.  Next year NASCAR is working toward a tired sponsorship approach that will see multiple companies with different levels of involvement. See more information on the NASCAR Series...
Visit Monster offered to extend title sponsorship page

Monster offered to extend title sponsorship

Monster Energy offered to extend its title sponsorship of NASCAR’s Cup Series for one additional year through 2020, sources say, but NASCAR rejected the overture because it's set on switching to the new tiered model. Monster's offer signals that the company remains...
Visit NASCAR moving forward with new sponsorship model page

NASCAR moving forward with new sponsorship model

NASCAR is asking around $20 million for top-tier slots in its proposed new sponsorship model, close to double original estimates, according to sources...
Visit NASCAR working on sponsorship plans following Monster’s exit … UPDATE page

NASCAR working on sponsorship plans following Monster’s exit … UPDATE

UPDATE: NASCAR has begun sharing provisional plans for its new sponsorship model with potential partners and industry stakeholders, according to sources, ahead of its possible implementation in 2020...
Visit Monster Energy to remain entitlement sponsor of NASCAR premier series through 2019 page

Monster Energy to remain entitlement sponsor of NASCAR premier series through 2019

DAYTONA BEACH, Fla. (April 10, 2018) - NASCAR® and Monster Energy have signed an agreement that will extend the entitlement sponsorship of NASCAR's premier series. The extension keeps NASCAR and Monster Energy partners through 2019. As part of the agreement, the brand...
Visit Monster Energy series sponsorship update page

Monster Energy series sponsorship update

https://twitter.com/A_S12/status/974636800252706817...
Visit Monster requests another extension with NASCAR page

Monster requests another extension with NASCAR

https://twitter.com/A_S12/status/968132293293412352  ...
Visit France optimistic of Monster renewal page

France optimistic of Monster renewal

NASCAR Chairman Brian France expressed optimism Tuesday that Monster Energy will remain as series sponsor after this season and said that the Cup Series could use one more manufacturer...
Visit Talks ongoing between Monster, NASCAR page

Talks ongoing between Monster, NASCAR

Monster Energy has had several high-level meetings with NASCAR execs in recent weeks regarding the future of its Cup series title sponsorship, according to sources, but no decision has been reached yet about the future beyond '18...
Visit NASCAR President talks about Monster sponsorship, other issues page

NASCAR President talks about Monster sponsorship, other issues

NASCAR has given Monster Energy an extension to determine if it wants to remain the Cup series sponsor...
Visit Nextel and the Ponies: page

Nextel and the Ponies:

Less than a week after announcing a blockbuster sponsorship deal with Nascar, Nextel Communications has signed a multiyear marketing deal with the National Thoroughbred Racing Association. Financial terms of the deal weren't disclosed, but Nextel says it will become...
Visit NASCAR’s talks on title sponsorship continue: page

NASCAR’s talks on title sponsorship continue:

Jim Hunter, NASCAR vice president for corporate communications, said Friday there are "four or five" companies involved in discussions about eventually replacing R.J. Reynolds Tobacco as title sponsor of the sport's top series. Hunter also said, however, that some ...